SOiL Organic Aromatherapy- Our Story

SOiL Organic Aromatherapy is a globally trusted producer of certified organic essential oils and natural wellness products, offering a complete, ethical, and scalable solution for individuals and brands seeking purity, performance, and sustainability.

Founded in 2004 by the McMurray family, SOiL is deeply rooted in Zululand, South Africa, where our certified organic farm and integrated production facility bring nature’s power to life. Our unique Soil to Soil manufacturing model reflects a true cradle-to-cradle philosophy—every plant is hand-cultivated, organically grown, carefully distilled, blended, packaged, and distributed from one location. By managing each step in-house, we ensure full traceability, consistent quality, and a strong commitment to environmental responsibility.

From Farm to Shelf, we supply directly to wellness retailers, conscious consumers, and global white-label partners. Our eco-conscious packaging is designed not only to protect the integrity of our products but also to reduce environmental impact—every detail reflects our commitment to sustainability.

More than a manufacturer, SOiL serves as a modern-day apothecary of natural wellness solutions, grounded in the time-tested benefits of plant-based oils. Alongside our pure essential and carrier oils, we offer expertly formulated blends that target specific wellness needs—such as ready-to-use remedy rollers, and nourishing body oils—making self-care both accessible and effective.

With a reputation for maintaining authenticity, quality, and sustainability at scale, SOiL is proud to lead the way in the natural wellness industry.

From Farm To Shelf

Organic Cultivation

At the heart of our farm is a deep commitment to organic integrity. We grow a diverse range of essential oil crops—including tea tree, lemon-scented tea tree, lemongrass, eucalyptus, and niaouli—using strictly certified organic methods. Our fields are free from synthetic chemicals and are maintained through sustainable, hands-on practices like manual weeding. To ensure maximum freshness and potency, each crop is carefully harvested and promptly processed on-site.

On-Site Distillation

Our on-site distillery gives us full control over the purity and quality of every batch. Each day, freshly harvested plants are chipped, loaded, and carefully steam-distilled to extract their aromatic oils. To power our boilers, we use waste wood from nearby properties, reducing our dependence on fossil fuels. After distillation, the essential oil and hydrosol are separated, and the remaining plant material is returned to the soil as nutrient-rich mulch—completing a natural cycle of renewal.

Eco-Ethical Farming

We’re more than just a farm—we’re a fully integrated production facility where sustainability is woven into every decision. Our eco-ethical approach ensures that both cultivation and manufacturing are carried out in harmony with nature, rooted in transparency, integrity, and a deep respect for both people and the planet.

Manufacturing and Distribution

Each product is crafted with rigorous quality control to guarantee purity, safety, and effectiveness. Carefully packaged to maintain its integrity, every item is shipped from our South African base to wellness shelves across the globe.

Sustainability

We actively minimise our environmental footprint by relying on renewable resources. Our water comes from a combination of borehole and rainwater catchment systems, while an off-grid solar inverter powers our operations—providing a clean, self-sufficient source of energy.

Our Farm

SOiL is not merely a brand of essential oils who buy in bulk and repackage for retail. We actually farm many of the plants we use and distil the oils on our organic farm in Zululand. We understand essential oils intimately and know what determines quality. We demand the same quality from the other organic farmers that we work with.

Translated into English the SOiL family farm’s name appropriately means “Green Hill”. We are situated in the heart of Zululand (north eastern South Africa) overlooking the Emakhoseni Valley, the sacred burial place of Zulu kings. The farm’s isolation from industrial centres means it has some of the cleanest air and water in South Africa, enhancing the quality of our products.

The quality of essential oils is affected by many factors including, but not limited to, altitude, soil type and climate. We undertook two years of extensive trials to establish which plants, when grown in our soils, would yield a high-quality oil. Fortunately, our soils are fertile, and our moderate climate ensures that the oils we produce are of a high quality.

1 The Nursery

The distillation of essential oils is a relatively small industry in South Africa. There are also very few nurseries which grow seedlings using organic methods. As a result, we have built our own. Having our own nursery also ensures that we have the best quality organic seedlings for our fields. The seedlings are made by taking cuttings from the tips of mother stock plants. These are inserted into an organic growing medium. The cuttings are watered by automated mist sprayers and are kept in the nursery for an average of six weeks. Once the cuttings have rooted, they are planted out into the fields.

2 Fields of aromatic plants

In order for a field to be certified organic it must have been free from chemical fertilisers and poisons for at least three years. We are fortunate that the fields where our oils are grown have been free from chemicals for much longer than that! The seedlings from the nursery are planted out into the fields by hand. Each hectare of field requires tens of thousands of plants which makes this labour-intensive work. Added to this any weeds that grow up cannot simply be killed with chemicals; they too must be removed by hand. However, this type of labour-intensive agriculture is just what is needed in rural Zululand where unemployment pressures persist. When ready, the plants are harvested by a tractor drawn cutter. The plants are then gathered by hand and loaded into bags to be taken to the distillery.

3 The Distillery

At the distillery the bags are hoisted over large stainless-steel distillation vessels, or stills, into which the organic plant material is emptied. These stills can hold about a ton of plant matter. Once the stills are closed, steam is let into the still from the bottom. The steam moves upwards through the plant material causing the oils in the plant to vaporise. The mixture of steam and oil then leaves through the top of the still and is passed through a condenser which cools it, changing its form from steam into liquid. The liquid (mainly water) then flows into a separator where the oil, being lighter than water, floats to the surface. The oil is then drawn off from the top of the separator, leaving only the water which is known as floral water or hydrosol. We use an open system which means that no pressure can build up in the system; resulting in a slow and relatively cool extraction. Together with our stainless-steel processing facility this ensures that the volatile organic oils retain all of their therapeutic qualities.

Our Values: Commitment to Quality & Integrity

Key Values

Quality, Purity, Organic Certified

Integrity, Traceability, and Quality Control

Eco-ethical Self-Sustainability

Engaged Partnership with All Stakeholders

Eco-Ethical Practices

Our eco-ethical practices and collaborative relationships are recognised through:

  • Fair for Life Certification

  • Beauty Without Cruelty Endorsement

  • Vegan Society Accreditation

Accreditations

A testament to our commitment to excellence and sustainability:

  • ECOCERT Greenlife: COSMOS organic standard.

  • BCS KIWA: Agricultural organic standards.

  • GMP ISO 22716: Good manufacturing practices.

Our Impact: Sustainable Practices, Lasting Change

Community: Tucked away in rural Zululand, SOiL is surrounded by a supportive local community and proudly employs over 100 dedicated team members. As the region’s leading employer, we’re committed to creating meaningful opportunities for growth, development, and long-term impact.

Empowering Our Team: Our mission is to empower our team members, fostering growth from within. Many have advanced from hands-on farm work to take on key roles in distillation, production, and administration.

Supporting the Community: We support local initiatives by donating vegetable seedlings for community gardens and sponsoring a junior soccer team for ages 10–14—complete with annual staff matches that bring everyone together.